The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.

Why? Because with the right tools and techniques, it enables them to understand and connect with audiences on a deeper level than ever before. But wading through the sheer volume of data and deriving meaning from it are two totally separate skill sets requiring time and resources many PR pros don't have on hand.

This e-book will help you understand what, exactly, social listening is, the unique and exciting opportunities it presents for PR, marketing and communications professionals, and how to start taking advantage of these opportunities today.

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