White Papers

Guide to Writing a Great Press Release

This guide gives you tips and best practices for writing a great press release.

7 Steps for PR Professionals to Build Better Relationships with Journalists

This eBook covers tangible tips and tricks on what to do to develop and nurture lasting relationships with journalists

COVID-19 Pitching Kit

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

2020 Automotive Pitching Kit

Cision’s Automotive Pitching Kit is here to help you better reach the most influential journalists, bloggers and social influencers in the automotive industry.

Social Listening for PR and Comms Pros

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Crisis Communications Toolkit

Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

Podcasts for PR

Pitch to Win Toolkit

We’ve put together this toolkit to help PR and communications professionals get their stories told and maximize their story's impact after the pitch

Digital Marketing for PR Toolkit

Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other’s strengths to increase results (and revenue).

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

The Best Multimedia Content Guide for PR Success

The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.

An Influence Framework for PR

Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR Use Cases in Healthcare Toolkit

Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.