4 Steps to a Personalized PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
Crisis Communications Toolkit
Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.
Podcasts for PR
Pitch to Win Toolkit
We've put together this toolkit to help PR and communications professionals get their stories told and maximize their story's impact after the pitch
Reinventing the Press Release for a New Decade
The press releases of the digital age aren't limited to the cookie-cutter media alerts of the past.
Digital Marketing for PR Toolkit
Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other's strengths to increase results (and revenue).
The Best Multimedia Content Guide for PR Success
The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.
An Influence Framework for PR
Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively.
PR and SEO: A Beginner's Guide
More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR.
What's Next for Comms? 2020 PR Trends
What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.
PR Use Cases in Healthcare Toolkit
Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.
2019 Tech Pitching Kit
Be sure your pitches end in placements by listening to the tips these tech experts have for you.
Grow Your PR Presence For 2020
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
Guide to the Ultimate Press Release
This guide walks through how to create and share a successful press release.
2019 Global Comms Report
Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.
The Communicator's Funnel
Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
Social Media for PR Toolkit
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
A B2B Guide to Earned Media Measurement
A guide to B2B earned media measurement: Understanding Chameleon's unique approach to communications strategy
2019 Fashion Pitching Kit
We spoke to journalists and influencers across the style spectrum from more traditional industry print magazines to on-camera hosts and digital influencers to get the best tips on how to pitch them for Fashion Week and more.
Metrics That Matter Toolkit
2019 Crisis Prevention Kit
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
Integrating Earned Media Into Paid & Owned
Crisis Communications in the Age of Digital PR
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
2019 Holiday Gift Guide Pitching Kit
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand's business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Social Media and Influencer Marketing for PR eBook
Streamline your approach on social and with influencer marketing using this eBook as your guide.