White Papers

An Influence Framework for PR

Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR Use Cases in Healthcare Toolkit

Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2019 State of the Freedom of the Press

49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.

How to Write a Press Release in Four Easy Steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

Metrics That Matter Toolkit

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.