Reinventing the Press Release for a New Decade

The press releases of the digital age aren't limited to the cookie-cutter media alerts of the past.

Digital Marketing for PR Toolkit

Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other's strengths to increase results (and revenue).

The Best Multimedia Content Guide for PR Success

The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.

An Influence Framework for PR

Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively.

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR.

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.

PR Use Cases in Healthcare Toolkit

Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Guide to the Ultimate Press Release

This guide walks through how to create and share a successful press release.

2019 Global Comms Report

Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.

The Communicator's Funnel

Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon's unique approach to communications strategy

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum from more traditional industry print magazines to on-camera hosts and digital influencers to get the best tips on how to pitch them for Fashion Week and more.

Metrics That Matter Toolkit

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand's business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit

We've compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.

2019 Media Pitching Manual

Media Pitching Manual for PR and Comms ProfessionalsBased on data collected in Cision's 2019 State of the Media Report, we've put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through it's a win for everyone.