PR Experts are Capitalizing on Multimedia
The rise of multimedia in PR has coincided with a massive shift in how visual and audio experiences are changing the way we consume information.
If you weren’t formally trained in the creation and use of multimedia content, you’re not alone. Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.
It’s time to bring together the lessons about what works (and what doesn’t) in one place.
Read on to learn:
- Why journalists want more multimedia and developing the right strategy
- The dos and don’ts of multimedia content creation
- Real-life examples of earned media success using multimedia content distribution