Build Valuable Relationships And Reach New Audiences


  • Influencer Marketing 101: A Tip Sheet for PR Pros
  • Social Media and Influencer Marketing for PR eBook
  • Take 5: LinkedIn Live Series On-Demand
  • Bonus! The Social Media Influencers You Love To Hate — Comic strip created by Cision's in-house designer, Erik Reichenbach 

(Click the image to download)



Take 5: LinkedIn Live Series
Episode #6: Influencer Marketing 101



Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 10 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry. In 2019 she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy.