In a tumultuous election year, managing corporate reputation has never been more important. Today’s customers, employees, NGOs, and investors expect brands to reflect their values and respond to the news of the day.
Public Relations has “owned” reputation management for decades, but corporate leaders have been slow to recognize its importance. Too often leadership’s attitude towards PR compounds our challenges: they view PR as soft because it’s been historically difficult to quantify our contribution to the enterprise.
Today’s communicators can leverage data-driven insights to take control of their corporate reputation and pull ahead of competitors.
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