PR and comms pros should assess what metrics they are currently using to truly access the full potential of their PR efforts. We are no longer living in a world restricted to newspapers and billboards where a very rough guess at views is acceptable.
Get the eBook for ways to determine the true impact of your PR, including:
So, if PR wants a seat at the table (and a bigger share of the budget), they need to prove their impact with tangible and actionable KPIs. Download the The (Ugly) Truth Behind PR's Go-To Numbers eBook to learn how to provide insight that helps make day-to-day decisions.
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