ALISTER'S THOUGHTS ON

 


Alister's tHOUGHTs ON... press releases
Sep 05, 2019

Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

Alister's tHOUGHTs ON... PR stunts
Aug 21, 2019

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.

Alister’s tHOUGHTs ON: influencer marketing
Jul 24, 2019

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Alister’s tHOUGHTs ON: CommsCon X Insights
Jun 10, 2019

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

Alister’s tHOUGHTs ON: media relations
May 28, 2019

Alister’s tHOUGHTs ON: media relations

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

Alister’s tHOUGHTs ON: the state of the media
May 01, 2019

Alister’s tHOUGHTs ON: the state of the media

I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement
Apr 17, 2019

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Alister’s tHOUGHTs ON… integrated campaigns
Mar 14, 2019

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Creativity is a human endeavour
Feb 21, 2019

Creativity is a human endeavour

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]