Alister's tHOUGHTs ON

Sep 05, 2019

Alister's tHOUGHTs ON... press releases

Aug 21, 2019

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.

Jul 24, 2019

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Jun 10, 2019

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

May 28, 2019

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

May 01, 2019

I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Apr 17, 2019

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Mar 14, 2019

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Feb 21, 2019

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]