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April Fools’ Day: rethinking your “joke” news release
Tim Griffin, Vice President, Products and Client Experience at Cision, cautions customers against issuing prank news releases on April Fools’ Day.
How to Turn Your Slow News Day into a Conversation-Starter
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
What Makes Event Marketing Great? These 6 Things
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
How to Create Content and Social Programs That Support Diversity
Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.
The Value of Visuals for Earned Media Success
95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.
Top 10 Best Practices for Multimedia Storytelling
What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.
The Press Release: Dead or Vital for Comms?
The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...
Should All Copywriting Be Like Hemingway?
Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.
4 Distribution Tactics to Use to Keep Your Content From Going Nowhere
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
5 Ways to Refresh Your News Release Strategy
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Why Your Content Strategy is Failing And How to Fix it
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
How to Drive Traffic & Lift Awareness With 8 Types of Content
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.
7 Examples of Successful Press Release Boilerplates
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...
Top 10 BuzzFeed Staff on Instagram
BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. […]
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