In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.
95 million images and videos are added to the internet daily, it’s crucial to incorporate and optimize multimedia during content creation and PR outreach.
What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.
The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...
Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...
BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. […]