CONTENT MARKETING

 


What is Content Marketing?
Nov 04, 2013

What is Content Marketing?

Content marketing is nothing new, SVP of Digital Content Heidi Sullivan explains during this clip from Social Media Week Chicago. […]

Benefits to content amplification
Oct 22, 2013

Benefits to content amplification

Need help getting started with content amplification? Hear tips from Jay Baer and Heidi Sullivan during our complimentary content marketing webinar at 2 ET on Tuesday, […]

Can content marketing rescue publishers?
Oct 09, 2013

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to […]

Why Content Marketing Is Evolving PR & How to Evolve with It
Oct 03, 2013

Why Content Marketing Is Evolving PR & How to Evolve with It

The evolution of content is triggering a need for content marketing strategies that will utilize the resources readily available to PR professionals.

Content Marketing for the PR Professional: #SMWCision Recap
Sep 26, 2013

Content Marketing for the PR Professional: #SMWCision Recap

Tweets from Heidi Sullivan’s second session during Social Media Week Chicago. Sullivan is the SVP of Digital Content at Cision. #smwchicago #smwcision #smw13

Optimization: Answers on Content, SEO & Visibility
Sep 26, 2013

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Content Optimization for Readability, Social Media & SEO
Sep 24, 2013

Content Optimization for Readability, Social Media & SEO

Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content […]

Hangouts on Air: A Guide
Sep 16, 2013

Hangouts on Air: A Guide

With more than 7 billion hours of video watched every month on YouTube, it’s easy to understand its potential. Google+ […]

Content Curation Is Here To Stay
Sep 12, 2013

Content Curation Is Here To Stay

News media and brands alike have found a profitable and sustainable business model in the practice of content sharing

#CMWorld 2013: A Data-Driven Analysis
Sep 12, 2013

#CMWorld 2013: A Data-Driven Analysis

With sessions filled with insight from Jay Baer, Jonathan Mildenhall, Ann Handley, Michael Brenner, William Shatner (!) and more, Content […]

6 Inspirational Quotes from Day 2 of #CMWorld
Sep 10, 2013

6 Inspirational Quotes from Day 2 of #CMWorld

There will be dozens of great round-ups and posts and myriad tweets on Content Marketing World 2013 over the next […]

8 Foursquare Tips for Boosting your Business
Aug 19, 2013

8 Foursquare Tips for Boosting your Business

With more than 30 million users and 3 billion check-ins, Foursquare’s community is robust and growing. Just like any platform, […]

Got Writer’s Block? Check out “10 Tips for Creating Great Content”
Aug 15, 2013

Got Writer’s Block? Check out “10 Tips for Creating Great Content”

How often do you struggle with coming up with a great blog post, article, video or other piece of content? […]

Conquering Visuals: New Sites Add More Options for Images
Jul 25, 2013

Conquering Visuals: New Sites Add More Options for Images

In our highly-visual culture, images are an important piece of the content puzzle. It’s another way to draw readers in, […]

Eight Killer Slide Decks from Demand Success!
Jul 10, 2013

Eight Killer Slide Decks from Demand Success!

Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.

Shifting the Borders
Jun 13, 2013

Shifting the Borders

Journalism and public relations converge in today’s media landscape

Cision brings Content Marketing to PR
Jun 13, 2013

Cision brings Content Marketing to PR

A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being […]

The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO
Feb 25, 2013

The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO

Guest post from Peter Granat, newly appointed President and CEO of Cision AB. The past nine years at Cision have […]

Could content marketing finally drive the convergence of paid, earned & owned media?
Jan 29, 2013

Could content marketing finally drive the convergence of paid, earned & owned media?

It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]

The New York Times Introduces Native Ads, Industry Pros Weigh In
Jan 16, 2013

The New York Times Introduces Native Ads, Industry Pros Weigh In

The New York Times has launched a native advertising platform on its website, which has attracted both speculation and skepticism.