Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
In our current overwhelming and fractured media landscape, earned media has proven to be the most valuable type of media. Here's how to integrate it into your overall strategy to do more.
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
The Cision team's takeaways from the 2019 Adobe Summit
Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...
Learn how the TEAM model combines technology, data, processes and analysis to modernize communications.
Consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.
When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the third video about being evolved and breaking down silos.
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the 2nd video, Targeted Comms.