Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.
Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
Learn how takeaways from the hit TV show The Middle can help you with your event marketing strategy.
As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.
From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.
Marketing a business doesn’t have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.
While it’s tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.
We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a […]
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]
For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily […]
Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]