Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
With new emerging technologies there's never been a better time for PR measurement.
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
How to understand and make press release analytics work for you.
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
Tina McCorkindale, President and CEO of the Institute for Public Relations, and Michelle Vangel, Vice President of Insight Solutions at Cision […]
This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]
Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
Without accurate data, your brand won’t be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.