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This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]
Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here’s my advice on some of the best.
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
This list includes the top 10 radio stations in New York City, based on Nielsen Audio and has been updated June 22, 2016.
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
The digital marketplace is like one huge game of telephone. Content gets planted into the telephone line and then it […]
We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]
This guest post comes to us from Monique Trottier of Internet marketing strategists Boxcar Marketing. (Photo – Flickr Creative Commons: […]
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