Opinion

OPINION

Sep 10, 2019

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

Sep 09, 2019

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

Sep 02, 2019

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Aug 14, 2019

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Aug 13, 2019

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Aug 07, 2019

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Aug 02, 2019

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Jul 31, 2019

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

Jul 30, 2019

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

Jul 25, 2019

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Jul 15, 2019

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

May 30, 2019

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

May 23, 2019

Launch’s Oliver Druttman: How to be crisis ready in an online world

Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]

May 14, 2019

The PHA Group’s Ben Cossor: How to PR fintech start-ups

Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]

Apr 25, 2019

Opinion: Think secondary audience first to realise experiential’s potential

Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]

Apr 23, 2019

Opinion: Why the pen is mightier than the pixel

Holly Ashford, senior content manager at Babel PR, argues that in this very visual world, there is always a place […]

Apr 15, 2019

Opinion: The most common PR mistakes startups make

Dominic Pollard, director at City Road Communications, reveals the PR mistakes startups make and how to avoid them. Actively engaging in […]

Apr 09, 2019

Opinion: It’s time for influencer marketing to grow up

James Sharman, VP, commercial at influencer marketing platform Buzzoole, discusses the importance of transparency and availability of data in influencer marketing. […]

Apr 03, 2019

Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo

Koray Camgoz, public relations manager at the CIPR, explores the results of the institute’s latest State of the Profession report […]

Apr 02, 2019

Opinion: Why the hidden world of reviews is a huge challenge for communicators

Tim Williams, senior account manager at Firefly Communications Group, argues that comms professionals must treat online reviews as a priority […]