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OPINION


Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands
Sep 10, 2019

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

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Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'
Sep 09, 2019

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

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FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose
Sep 02, 2019

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

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Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose
Aug 14, 2019

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

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Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships
Aug 13, 2019

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

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Rainbow International’s David Shimwell: How to use PR as a franchise
Aug 07, 2019

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

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Launch’s Barbara Watson: The future of influence
Aug 02, 2019

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

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Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO
Jul 31, 2019

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

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MoneySavingExpert’s Katie Watts: How to build your own influencers
Jul 30, 2019

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

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Clarion Communications’ Charlie Bagley: The future of influencer marketing
Jul 25, 2019

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

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Higginson Strategy’s Esmé Parkins: We need to rebrand PR
Jul 15, 2019

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

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Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap
May 30, 2019

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

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Launch’s Oliver Druttman: How to be crisis ready in an online world
May 23, 2019

Launch’s Oliver Druttman: How to be crisis ready in an online world

Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]

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The PHA Group’s Ben Cossor: How to PR fintech start-ups
May 14, 2019

The PHA Group’s Ben Cossor: How to PR fintech start-ups

Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]

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Opinion: Think secondary audience first to realise experiential’s potential
Apr 25, 2019

Opinion: Think secondary audience first to realise experiential’s potential

Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]

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Opinion: Why the pen is mightier than the pixel
Apr 23, 2019

Opinion: Why the pen is mightier than the pixel

Holly Ashford, senior content manager at Babel PR, argues that in this very visual world, there is always a place […]

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Opinion: The most common PR mistakes startups make
Apr 15, 2019

Opinion: The most common PR mistakes startups make

Dominic Pollard, director at City Road Communications, reveals the PR mistakes startups make and how to avoid them. Actively engaging in […]

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Opinion: It’s time for influencer marketing to grow up
Apr 09, 2019

Opinion: It’s time for influencer marketing to grow up

James Sharman, VP, commercial at influencer marketing platform Buzzoole, discusses the importance of transparency and availability of data in influencer marketing. […]

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Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo
Apr 03, 2019

Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo

Koray Camgoz, public relations manager at the CIPR, explores the results of the institute’s latest State of the Profession report […]

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Opinion: Why the hidden world of reviews is a huge challenge for communicators
Apr 02, 2019

Opinion: Why the hidden world of reviews is a huge challenge for communicators

Tim Williams, senior account manager at Firefly Communications Group, argues that comms professionals must treat online reviews as a priority […]

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