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Get inspiration for ways you can improve and invigorate your press releases.
What time of day is best when it comes to sending a press release? Read on to find out.
If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.
Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.
Broaden your reach by sending out accessible press releases for people with disabilities — it’s a practice that every company should learn.
The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...
To help PR pros and content marketers craft better releases , we’ve designed three press release templates for news and content promotion.
Not all PR Pros are created equal.
Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...
To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...
Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press...
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
Learn how to tell a story with a compelling press release by following 5 easy steps.
How to understand and make press release analytics work for you.
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