PURPOSE

 

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose
Sep 02, 2019

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

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Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose
Aug 14, 2019

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

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