How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

News in a Snap: 11 News Agencies to Follow on Snapchat

Traditional news outlets have begun creating content for Snapchat’s audience. Here are some news organizations to keep on your Snapchat radar.

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)

Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.

10 Tips to Activate Employees on Social Media

Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo...

Take Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

How to Use Social Media to Find PR-friendly Journalists

According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.

How Journalists Feel About PR Pros

According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do...

How Successful Journalists Use Social Media

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

How to Segment Journalists By Social Media Use

According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.

Jay Baer Asks: Are Social Media And Journalism Linked?

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question...

How Journalists Say PR Can Fight Fake News

According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.

How to Create a Coordinated Email and Social Strategy

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.