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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
When the most retweeted man in marketing makes a point, you listen.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and...
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in ...
Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]
Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]
“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]