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Introducing the PRWeb Online Newsroom

This morning we announced our new online newsroom product.  Our goal in developing this product is to provide you with something SEO and social media friendly that takes only a few minutes to set up.  Additionally, anyone can set-up and preview a newsroom without paying for it so anyone who wants to play with their newsroom before publishing it, has that ability.

It promises to be:

  • A Resource for Bloggers and Journalists – Most research indicates that the vast majority of journalists and bloggers feel an online newsroom is something a company should have.  This product will provide the countless bloggers and journalists who read your news on PRWeb with an additional resource to help them create their story about your news.
  • Enhanced Visibility for your Brand – The online newsroom becomes a hub for all of your PR collateral and news releases, driving increased visibility for your news content.
  • A Consumer Resource – For those customers who use PRWeb primarily to interact with customers and prospects, the newsroom provides an additional source of information for those consumers who wish to learn more about your company before making a purchase.

Here is a little walk-through of the new product for anyone interested.

Step 1 – Navigating to your newsroom
To access your newsroom management screen, scroll over ‘My Account’ and click on ‘Newsrooms.’

Step 2 – Create a Newsroom
You will now be in the newsroom management console.  Click on ‘Create a New Newsroom’ to enter the newsroom editor.

Step 3 – Edit your Newsroom
The newsroom editor uses a WYSIWYG interface.  To edit the different components of your newsroom simply click on the ‘Edit’ link associated with that component and edit away.  The newsroom editor is integrated into your multimedia file manager as well as your news management console.

The multimedia drag-and-drop interface is very similar to the file management system that supports news release editing and also provides access to the multimedia files in your file library.

The news releases that will appear on your online newsroom will be drawn directly from your PRWeb account.  We provide you with the ability to control which client group will display, how the releases will be grouped, and even which elements of the newsroom you’d like to display.

Step 4 – Preview your Newsroom
When you have made all of your content edits and are satisfied with your newsroom then preview it to see what it will look like once it is live.

Step 5 – Publish your Newsroom
When you are satisfied with the look and feel of your newsroom, go ahead and publish it.  You can always go back later and make modifications to it.  Note: the only thing you can’t modify once you have published your newsroom is the URL so choose it carefully.

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