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Where my ladies at? Not working in the media…

Media research reveals that the editorial workforce is dominated by men

My fellow CisionBlog blogger Jay Krall recently conducted a study to find the most influential social media and Internet marketing bloggers (*plug* results coming in a post later this week!). When he emailed me the results, his initial analysis simply read:

“Maybe the story here is, where the ladies at? Liz [Strauss] is the only woman in the top 10. Amber [Naslund], Connie [Reece], Sarah Evans… they didn’t break the top 40. People need to show these ladies some respect.”

*If you’re not reading Liz’s, Amber’s, Sarah’s and Connie’s blogs, by the way, you should be. Their blogs are all Top 10 material.*

So I started thinking: Is this just a trend in the microcosm of Social Media bloggers? And is it just bloggers? What about magazines? Newspapers? Television? Radio?

Fortunately, Cision identifies the gender of all of the contacts that we list. I examined the percentage of women vs. men for the major media types, and the results were surprising: Overall, the media industry is 65% male and 35% female. (It should be noted that the vast majority of contacts listed in Cision’s database work in an editorial capacity and not administration or advertising sales, so these statistics are pretty much limited to editorial positions.) To put these results in perspective, according to the U.S. Bureau of Labor Statistics, in 2007, 54% of the workforce was male and 46% female. Full results are in the chart below.

(One other note: The media type “Internet Blog” is based on the blogs listed with Cision, which are all professional, rather than personal, in nature. Personal blogs are not factored into these results.)

Freelance journalists are the only media type with more women than men at 57% female. I am shocked that women only make up about a quarter of analysts and people in radio.

Finding a voice is easier (and cheaper!) than ever before through blogs and social networks. So, fellow intelligent women, start engaging in the media and let our voice be heard!

Tags : social media

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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