Go "daddy blogger," go—daddy bloggers gaining traction
Since the beginning of mass blogging in the early 2000s there were “mommy blogs,” which have now evolved into sophisticated social media networks and money-making enterprises. Now daddy blogs are popping up, with hundreds of fathers blogging about parenthood.
The Denver Post estimates there are more than 15,000 mommy blogs. Their success lies in their method: the moms have mastered the art of blogging as a group. They bond with each other on a personal level, while gaining Web momentum by using sophisticated methods of cross-citations and popularity through affiliation.
As testament to their influence, when seven widely-read mommy bloggers met with Elizabeth Edwards, wife of presidential candidate John Edwards, their conversation was worldwide news.
Daddies started blogging several years ago. At first, the fathers were isolated voices, only read by a few fans. The mommy bloggers may have had a built-in advantage: being able to stay at home with the kids. For numerous mommy bloggers, blogging is their second job. But stay-at-home fathers are more likely to face negative judgment from the workplace and society as a whole.
Still, the daddy blogs have grown, with several hundred well-written, thoughtful daddy blogs being regularly posted on the Web. A large list is here.
The blogs include the light-hearted and the serious, such as Daddy-Dialectic, a group blog from five fathers that takes a serious look at what it means to be a stay-at-home dad. According to the Feedjit Web tracking tool, one of the more popular blogs in the Washington, D.C. region is blackandmarriedwithkids.com. It addresses just about every question one could imagine regarding black fatherhood.
Pitching a daddy blog has the potential for success, and gross danger for failure, as does pitching any blog. Approach with respect and don’t spam, or risk intense negative, and public criticism. Needless to say, close reading of the blog is required, then contact only with a tailored pitch that addresses the daddy blog. And because these are personal blogs, think about whether the blogger even WANTS to hear from you: a daddy blog examining products might be interested in hearing about a new helpful item; another that focuses on the dynamics of parenting might only be interested if you represent a parenting expert; and of course, if it’s just a dad discussing what his kids are like, it’s probably best to stay away.
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