May 05, 2009
/ by Heidi Sullivan
You represent a product, service or brand with a person who is an expert in his/her industry. Beyond quoting them in your latest press release, how can you leverage his/her expertise in your media relations campaign?
Last week, my fellow CisionBlog blogger Jay Krall and I spoke at the PRSA Digital Impact conference in New York. One lunchtime panel was “Build Your Blogger Relationships.” Five well-known bloggers discussed what they cover and how they would like to be pitched. Huffington Post Media Editor Danny Shea mentioned that many of the site’s featured blog posts are written by outside contributors. Here’s a really quick video on two ways your expert could be a HuffPost blogger (please pardon the video quality):
So basically, sometimes PR people can suggest to a section editor that their expert write a HuffPost blog post, and other times the PR pro may just request an interview and the section editors recommend a blog post from the expert’s own voice. What a great opportunity to position your expert as a thought leader in his/her field!
After listening to Danny, I started thinking about other ways that media relations professionals can utilize an expert. Without further ado, here are 5 great ways to leverage an expert:
What other ways have you, as a media relations professional, utilized an expert in your industry?
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