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Finding your community on Twitter

This post is written by Brandon Andersen.  Brandon is the Interactive Marketing Manager at Cision.

The first step to communicating on Twitter is finding your community

Whether you’re brand new to Twitter or if you’ve been tweeting regularly for the last couple of years, you may have noticed that finding information on Twitter can be challenging at times.

Twitter doesn’t have nicely packaged groups like other social networking sites like Facebook or LinkedIn.  This poses a problem when you want to get involved in a conversation on a specific topic but just can’t find the contacts to do so.  Even when you find someone who posted a tweet about something relevant to you, it might turn out that they are just a professional retweeter who tweets about anything and everything.  And suddenly you find yourself following people who post dozens, or even hundreds of irrelevant links a day.

Finding the information you seek isn’t going to happen within Twitter itself.  In fact, it seems like Twitter’s philosophy is that they aren’t going to provide you with those extra features either.  Instead it’s up to others to do that for you…

Finding your crowd on Twitter

Find your Twitter communityTwitter’s most brilliant move was to make their application open to third-party developers.  These developers are now creating websites outside of Twitter that filter the Twitter voices that matter to specific audiences.  These new sites will help a number of people find their audience and information that is truly relevant to them.

Twitter, Microsoft and Federated Media teamed up to create ExecTweets.com, a directory of top business execs on Twitter.

Twellow.com, WeFollow.com and JustTweetIt.com allow you to search for Tweeters by many different categories.

At Cision, we realized that PR professionals and journalists want to see what other journalists are saying on Twitter.  Since we have the world’s largest and most comprehensive media database (shameless plug), we thought it only seemed right to share the Twitter information we had in our media database with the rest of the world – for free.  This realization spawned JournalistTweets.com, which gives journalists and PR professionals a streaming feed of what journalists are saying on Twitter.  Cision has done the dirty work of sifting through these journalists and tagged each one by region, industry, and by which ones are “top tweeters”.

Do you have any other Twitter directories that you follow?  Please share them in the comments below.

Tags : social media

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Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com

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