I want my editorial calendar opportunities
It’s that time of year again. The plan for 2010 content has begun and many PR professionals want to get their hands on editorial calendars for next year.
Here’s a fun little “did you know” about magazine editorial calendars:
- The bulk of editorial calendars, which tend to come from monthly magazines, are usually made available to the public in November and December.
- Several top tier magazines will not release their content schedules for the following year for fear of being scooped by competing magazines.
- Seasonal magazines like holiday and travel titles that only publish twice a year are more likely to have their 2010 calendars available by now.
- Some magazines will not release their 2010 calendar until March 2010, because their advertising rates are not determined until then.
- Information from previous years’ editorial calendars can provide insight on topics the publication is likely to cover again.
- Calendars take an average of six to eight weeks to create. After that, the publisher must approve the calendar before it is released to the public.
- At least 70 magazines that produced an editorial calendar for 2009 have since ceased printing a hard copy and are now online-only (and will not be producing an editorial calendar for 2010).
Last week, the staff which produces Condé Nast’s 27 magazines was told to trim their operating budget by 25 percent. This of course, could possibly result in a delay of their editorial calendars. While not every magazine provides an editorial calendar, those that do provide a valuable tool for public relations professionals who can use them to peek into the future and cast a timely pitch.
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