January 21, 2010
/ by Anna Marevska
Sheer determination, originality, and a steely stomach are required to make it as a fashion editor, as the journey to a front row seat at the runways isn’t easy. Talent and passion always win.
Such is the case with Christopher Campbell, fashion editor of BlackBook magazine, who joined the staff in December 2009.
“I am very excited about my new position at BlackBook,” Campbell said. “It is wonderful to work for a title where I have so much creative freedom. I am very excited to work with the great celebrities, designers and photographers who already work for the magazine, as well as new ones that I have wanted to work with for some time. To have such an amazing platform to have my work published is a true gift.”
BlackBook’s content is on the cutting edge of pop culture and style, and reflects the energy that encompasses metropolitan existence throughout the world. Campbell’s main goals are to continue to appeal to readers and to “create an extremely efficient and organized fashion department.”
He explained, “I love having the opportunity to open my knowledge to different markets- denim, bridge lines, young designers, etc.,” he said. “I believe talent and taste can be found at every price point and in this economy, it has never been more important to appeal to a reader at every price point.”
Appealing to readers is challenging in the ever-changing media industry, and one of Campbell’s long-term plans is to develop BlackBook’s fashion content on the Web. And even though it has proved difficult for fashion stories to live online while maintaining the same impact they carry in print, Campbell is constantly trying to bridge the gap.
“When you look at the possibilities the Internet offers, it’s like a candy store for new ideas,” he said. “There isn’t much that hasn’t been done on paper, but the Web presents all sorts of new ways to be creative. There is sound, and dimension and for me, most exciting, moving images.”
He added, “I think to be able to experiment with this, to be able to create fashion editorials that can move and that can have a soundtrack, for example, it opens up a whole new way of creating images. It’s just a whole new world for unexplored creativity.”
This adaptive nature and creative spirit are the qualities making Campbell invaluable to the editorial team at BlackBook.
“Chris brings to BlackBook an exciting and envelope-pushing aesthetic, as well as a keen eye for detail,” saidNick Haramis, executive editor at the magazine. “His enthusiasm for fashion is contagious. We’re all very excited to implement some of his ideas, which we’re confident will increase interest in our online fashion presence while keeping with the high standards people have come to expect from BlackBook magazine.”
In addition to maintaining the highest standards of fashion coverage, Campbell also brings high level of fashion expertise and valuable connections to BlackBook. He was previously the senior fashion editor forDepartures, where he developed solid relationships with luxury fashion brands. He has also worked as a freelance stylist and has been a part of the editorial staffs of T: The New York Times Style Magazine, Detailsand the defunct Absolute.
“Working at Departures gave me a very firm knowledge of the luxury market and it allowed me to travel all over the world and meet such a wide range of people who are doing amazing things all over the world,” Campbell explained.
The position also allowed him to create a solid international perspective, something he hopes to use at BlackBook.
“I truly believe that every experience makes you a better editor,” he added. “I don’t look at anything as a challenge but more as an opportunity to learn and grow. The team here is talented and hard working and we all are excited and passionate about the product we put out so every challenge is greeted with excitement.”
Campbell advises PR professionals to be original and personable with their pitches. He likes to receive e-mails with all the information and pictures of the product or place the publicist is pitching.
“It’s very important to get a visual sense of whatever the person, place or thing is,” he said. “It’s also nice for a pitch to be personal. I’m never one to write a story off a cold press release because I’m not looking for stories every other editor has been pitched already.
Campbell’s biggest pet peeve is when publicists just call to ask about his current project.
“I’d rather hear about the clients they are working on. An interesting angle to a pitch is always helpful.”
He added, “It is always best to know the publication before you pitch something and to gear the pitch toward something I would cover based off of the sections and stories
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