January 25, 2010
/ by inVocus Staff
Wise Health Care Consumer Month
When: February 1 – 28
What: In our consumer-centric society, people spend hours researching a car’s safety features and ratings before making a purchase. Health care is an expensive, monthly purchase many Americans make – either by contributing to their insurance premiums or paying out-of-pocket. When it comes to health care, we are all consumers, so why should we approach our health any less-informed than we would if buying a car? During the month of February, celebrate Wise Health Care Consumer Month.
Background: Sponsored by the American Institute for Preventative Medicine, Wise Health Care Consumer Month urges consumers to take responsibility for their well-being through healthy lifestyles and informed health decisions.
Story Pitch: Health care agencies, health-based nonprofits, schools, and employers can pitch health programs and healthy lifestyles around this event. Any company can take time to educate employees on healthy living and how to responsibly use offered health services.
The Story Hook: According to the U.S. Department of Health and Human Services, the cost of health care in the U.S reached $16.2 trillion in 2007 – roughly 16 percent of its GDP. This staggering figure reflects patients seeking unnecessary or delayed emergency room care, the prescription of unnecessary tests and procedures, and human error. While average Americans wait for politicians to sort out health care reform, we can all take steps to improve the quality of the health care we receive. Don’t forget to consider the following questions before making your pitch:
Tips: When pitching this event to a news organization, make sure to include contact information for a smart health care consumer and a health care provider.
Agency for Healthcare Research and Quality (301) 427-1364 www.ahrq.gov
National Library of Medicine (301) 594-5983 custserv(at)nlm.nih.gov www.nlm.nih.gov
Mayo Clinic (507) 284-5005 http://mayoclinic.com
American Institute for Preventative Medicine (248) 539-1800 aipm(at)healthylife.com www.healthylife.com
–Researched, compiled & written by Marissa Maybee Event Dates & History Today from CHASE’S Calendar of Events
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