The Press Release: Dead or Alive? Take The Quiz!

Denise Chandler TV3 Winchester

Denise Chandler, news director
TV3 Winchester
633 Millwood Avenue
Winchester, VA 22601
(540) 504-0570
denise(at)tv3winchester.com
www.tv3winchester.com

Denise Chandler is interested in stories with a local perspective that will appeal to her audience. Press releases should cover issues “that are pertinent to our community and things our community would be interested in,” she says.

Pitch the station through postal mail, or e-mail at news(at)tv3winchester.com. Chandler prefers concise press releases with the most important information at the top. “Short and to the point,” she says. “We need to know what’s going on immediately.” She does NOT want any follow-up e-mails or calls. Press releases must be received two weeks prior to an event. Daily coverage decisions are typically made during the station’s morning meeting.

TV3 Winchester is an ABC affiliate serving the Winchester, Va. viewing area.

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