Start spring off with healthier kidneys
When: March 1 – 31
What: Did you know that your kidneys filter 200 liters of blood each day, removing toxins, drugs and waste while keeping your hydration, electrolytes and minerals in balance? It’s no wonder that doctors have dubbed the organ pair “Master Chemists of the Body.” In honor of our kidneys’ function, learn how to keep this multitasking organ healthy in March during National Kidney Month.
Background: According to the National Kidney Foundation, over 26 million Americans exhibit signs of kidney disease, but most do not even know it. The National Kidney Foundation holds National Kidney Month every March to raise the public’s awareness of kidney disease, kidney health and the country’s dire need for kidney donors.
Story Pitch: Health care and pharmaceutical companies can pitch around this day, as can any company offering healthy products or smart lifestyle choices. Schools and educational institutions can also use the day to teach community members about kidney health.
The Story Hook: Prominent “30 Rock” actor Grizzwald Chapman recently revealed that his hypertension developed into kidney disease, and he is now on a five-year waiting list for a kidney transplant. Sadly, his story is all too common: kidney disease often goes undetected in its early stages because it frequently poses no symptoms, often as a consequence of other health problems like diabetes and high blood pressure. In its later stages, a kidney transplant can become the only way to vanquish the disease. Consider the following before making your pitch:
- If discovered early, kidney disease can be treatable without dialysis or transplantation. Where can people find information on free screenings offered in their communities?
- When should children be educated about the importance of kidney health? Where can educators find age-appropriate kidney information for their young students?
- Kidney transplants are the only cure for many diagnosed with the disease. Meanwhile, 18 people die each day while waiting for a transplant. What might motivate someone to donate a kidney to a stranger?
- According to the National Kidney Disease Education Program, African-Americans are disproportionately affected by kidney disease and kidney failure. How can communities work to reduce these numbers?
Tips: When making your pitch, provide the information for a kidney donor-recipient pair to add a human interest component to the story.
American Association of Kidney Patients
National Kidney Foundation
National Kidney Disease Education Program
–Researched, compiled & written by Marissa Maybee
Event Dates & History Today from CHASE’S Calendar of Events
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.