February 05, 2010
/ by inVocus Staff
Stephanie Cassell, producer WCBS-TV (212) 975-8656 scassell(at)cbs.com http://wcbstv.com
Stephanie Cassell produces a wide variety of stories, from features and human interest pieces to consumer news and fashion stories. Press releases must clearly state how the story pertains to the New York City community. Pitch her via e-mail. Cassell says she looks at the presentation of a release, but ultimately it’s “just the subject matter” that counts. She’ll read through a poorly written release if it covers the right topic.
WCBS-TV is the CBS affiliate broadcasting to New York and the surrounding area.
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