Barbara Fister Medstar Television
Barbara Fister, media researcher / producer
(610) 395-1300 x238
Barbara Fister compiles and edits research for Medstar, which specializes in medical news and health information. Her reports often feature leading medical experts who discuss research, diagnoses, treatments and clinical trials. Fister prefers press releases that tell a personal story, such as how a treatment has affected a particular patient or how a clinical trial may affect future patients. “All of our stories are patient-oriented,” she says. “Although we interview both a doctor and a patient, we are telling the patient’s story.”
Pitch her by e-mail; do not include high-resolution images. Send story ideas at least two weeks in advance. Fister does NOT appreciate when PR persons call repeatedly to make the same pitch.
Medstar Television provides health and medical programming to major U.S. networks, including Discovery Channel, HBO and The Learning Channel; regional cable networks; and international programmers.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.