April 19, 2010
/ by Jiyan
If you took an informal survey today about where people get their commercial information, it’s highly likely most folks would avidly reply: “The Web, of course!” Or, when asked, “where did you hear that?” Their reply? “I ‘Googled’ it!” Easy—and immediate–enough.
But what does this mean behind the scenes? How does “stuff” get “Google-able, “Tweet”-able, or just made ready for a Facebook user to share with their friends?
The answers can seem confusing, and even at times overwhelming, as the “digg-erati” talk about the intricacies of Search Engine Optimization, hash-tags, Web 2.0, mash-ups and more.
When it comes to deciphering new media, remembering that “the more things change, the more they stay the same” is extremely important. You attract customers in much the same way you always have: by having great products and services. Their satisfaction and positive (and negative) impression makes people share stories about you with their friends. You might also snag some coverage in the news media in one form another – local, global or trade.
Through it all, “word-of-mouth advertising” is still in fashion. What has changed is the speed at which the good news (or –“oh no!” bad news) about your business spreads. Thanks to the Internet, the good, bad and the ugly spreads like wildfire. And, that places new requirements on you to understand how you can facilitate, manage, measure and track that process, so you can attract more customers, stay ahead of the competition and keep your business growing.
We see the success that the new digital world is creating; exciting stories of business growth, and great new relationships formed. We also see some puzzlement – and confusion. People are just not sure where to start first.
Together with some PRWeb partners, we’re putting on an online event to help businesses learn the basics of interactive and online marketing. Its called “Thrive 2010: The ins and Outs of Online Marketing.” It focuses on the fundamental tools and strategies for achieving success in the new digital world – but, in simple language.
Many of us who live in this new-fangled social media world took a leap to get here. We had to figure out how it all worked–the best practices for helping our own businesses and our customers tap the power of social media and Web 2.0 technologies to take marketing and its revenue impact to new heights. And, now, tweeting, sharing, blogging and all the other “stuff” that goes along with social media is actually pretty fun. What life and work should be all about, right?
What are your thoughts, or emotions, about leaping into the new digital world?
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