April 27, 2010
/ by Jiyan
Today we announced a new partnership with one of the leading image and photo sites on the Web, Photobucket. Initially, we will be sending Photobucket a stream of news images from our media visibility releases that will be automatically syndicated on their site. We are currently running the task once per day so all new releases and images that are published throughout the day may not make it over to Photobucket until the following day.
Additionally, we will be passing the image over in addition to the title of the image (if it is available) as well as a link back to a version of the image hosted on our own domain. Over time we will be looking to optimize the contextual information we pass over to Photobucket to make sure they have the highest likelihood of showing up for relevant queries in the Photobucket search engine.
Image search is a rapidly growing sector of search and images are becoming an increasingly important part of our customer news releases. Increasingly, we are shifting into a paradigm where customers are telling stories in multimedia instead of just plain text. Our own research highlights many of the benefits to using multimedia as part of a news release campaign. It is our goal that this partnership will help us push the impact of our customer news releases one step further, by tapping into the millions of people searching for images on a daily basis.
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