Readability: news release earns 4,283 page reads, wins $1,000 from PRWeb
On April Fool’s Day, we asked the PRWeb community to send us their best tip for creating news releases that attract eyeballs. We received about 30 tips and while we said we select five contestants to compete in the contest, we ended up choosing six.
The six participants were asked to publish a release on April 27th and about a week later we’d review the numbers: the release with the most page reads would win. Today, Cheryl’s release scored 4,283 (and counting) and won by a wide margin. Congratulations Cheryl!
It should be noted that Cheryl, an event specialist with the firm The Perfect Date, is a veteran PRWeb customer. A short while ago, she shared a case study with us on how she used online news releases and social media to win over Facebook fans for a charity event she was managing.
Here is Cheryl’s winning release:
Other contestants and their releases — all honorable mentions — include:
In a subsequent post, we’ll share some of the other tips participants offered, but for now, here are five tips that Cheryl provided when we initiated the contest:
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