May 05, 2010
/ by Frank Strong
Cheryl Lawson (@Partyaficionado) knows how to craft news releases that sizzle – and today she’s won $1,000 and 12 free releases after competing in a PRWeb’s contest for a good cause.
On April Fool’s Day, we asked the PRWeb community to send us their best tip for creating news releases that attract eyeballs. We received about 30 tips and while we said we select five contestants to compete in the contest, we ended up choosing six.
The six participants were asked to publish a release on April 27th and about a week later we’d review the numbers: the release with the most page reads would win. Today, Cheryl’s release scored 4,283 (and counting) and won by a wide margin. Congratulations Cheryl!
It should be noted that Cheryl, an event specialist with the firm The Perfect Date, is a veteran PRWeb customer. A short while ago, she shared a case study with us on how she used online news releases and social media to win over Facebook fans for a charity event she was managing.
Here is Cheryl’s winning release:
Kukuwa Dance Workout (KDW®) Launches Online Instructor Certification
Other contestants and their releases — all honorable mentions — include:
@SmallBizPRXpert: 17-Year Old Nonprofit Founder Approaches One Million Fundraising Mark, and After Five Years Finally Heads to Africa with World Vision
@iSpinnerRadio: Unsigned Artist Community And Web Radio iSpinner Launches Record Deal / iPad Contest
@ruizmcpherson: West Virginia Professionals, Teeth Intact, Join Forces to Fight Negative Stereotypes and Foster Entrepreneurialism and Innovation across the Mountain State
@absolutwit: Competitive Web 2.0 Climate Race Begins for Students Worldwide
@MaxTrescott: The Garmin 430 — Which Button Do I Push? Tweet About New iPhone Guides and Win $50
In a subsequent post, we’ll share some of the other tips participants offered, but for now, here are five tips that Cheryl provided when we initiated the contest:
Cheryl's News Release Tips
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT