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Using Your Ticker Symbol in your News Release

Today, Vocus announced it’s new social media monitoring module in a PRWeb release today and it’s a great opportunity to talk about the importance of using a ticker in your news release (if you are a publicly traded company that has a ticker symbol).

Today’s Vocus announcement received great distribution into the financial vertical, including placements on AOL’s DailyFinance, Google Finance, StreetInsider, Business Insider, and dozens more.  Part of the reason today’s Vocus announcement received such broad distribution onto Financial sites is because of the inclusion of the ticker symbol.

The manner in which the content surfaces on financial sites is what is worth exploring in further depth.  Most financial publishers look for signals in content that would tell them there is some affinity between the content being examined and the relevant profile page.  Different sites use different methodologies to surface information.  AOL Money & Finance for example, uses a technology (formerly known as Relegence) that looks at a certain range of information that goes beyond the ticker to make inferences based on the content itself.

Click to see how AOL displays PRWeb financial content

Other publishers use broader or lesser ranges of information but the one constant is the ticker because it is the one unique identifier that definitively ties a specific piece of content to a place on the Web.  The bottom line is if you are putting out a news release on behalf of a publicly traded company and you want to ensure the broadest distribution possible, you should make sure to include the ticker symbol in the content of your release.

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