July 06, 2010
/ by Brandon Andersen
If you’re going to put the effort into keeping up a blog, you might as well optimize it so search engines and, more importantly, readers can find your content. Here are 10 blog SEO tips we use at CisionBlog that we thought would help you out, whether you’re a seasoned blogger or just getting started.
Your post’s headline is a key factor that search engines look for to determine what your post is about. Use keywords in your headline that you want to target. For example, here are two possible headlines for this post:
Get more blog traffic by following these tips
10 SEO Tips to make Your Blog Search Engine Friendly
The second headline hits our keywords of “SEO Tips”, “Blog” and “Search Engine Friendly”.
Search engines weigh the URL and page name of your post when ranking web pages. Take advantage of this and include keywords (most likely the headline of your post) in your URL.
By default, WordPress and other blogging platforms create URLs for your posts that are similar to this:
To optimize your URL, change your Permalink to include the name of your post. At CisionBlog we’ve found success using this format, which includes the year, month, and the post’s name:
When creating your URL, use hyphens (-) instead of underscores (_) to separate words. Google treats hyphens as spaces but not underscores.
Instead of: www.mysite.com/2010/06/sample_post/
Categories help users understand what your blog is about and find information that they need. They also provide a great place for search engines to gather information and context about an individual topic in your blog. Make your categories something that you think users would search for. Search engines will index your category pages which users can then find.
Tag clouds work a lot like categories except one article can have any number of tags associated with it. Each tag will have a page devoted to it, and each of these tag pages will be indexed by search engines. Your readers will also appreciate the use of tags, as it makes your content much easier to navigate and to find new posts.
Tag clouds are built into most blogging platforms or available as plugins.
Help your readers find more of your great content by linking to other posts in your blog. The key is to link to your other stories with the correct anchor text. 5 SEO tips for PR professionals and marketers, shows how to properly link your anchor text.
One of the greatest parts of being a blogger is meeting and getting to know other bloggers. Share some link love and create a blogroll with some of your favorite blogs on it. Then reach out to those bloggers and have them add your blog to their blog roll. Sharing inbound links will help out your blog and theirs.
If you’re using WordPress for your blog, All in One SEO Pack for WordPress is a great plugin that allows you to write custom page titles and description tags for your posts. This gives you more control over how your post will be served up to search engines. Which leads to the next tip…
Meta descriptions are displayed below your page title in search engine results pages. Though they may not have much of an effect on SEO per-se, meta descriptions are your 155 character elevator pitch to readers to get them to click through to your post from search engines. Make this content engaging and appealing to your target audience.
This is the no-brainer. In the end, if you create it (and it’s good), they will come.
Please feel free to share other SEO techniques you’ve used in the past. We’d love to hear from you!
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