So far, so good: Redesigned of PRWeb well received
It seems listening to our customers has paid some dividends. As you know, earlier this week we launched a newly redesigned Website along with some feature enhancements (blog post | news release), and those enhancements were the result of customer input.
So far the feedback on the new look, feel and features has been solid. Here’s as sample of the buzz leading up to — and after the launch:
- “PRWeb will reveal a better look and feel of their online identity, including the site design and a refresh of their logo, the new one being bolder and more modern looking…But the design changes are less important than the new features that will be added starting July.” – Everything PR
- “As part of the changes, the news center section of the online press release newswire will be overhauled to include a greater focus on SEO, which Vocus said will mean greater visibility and increased traffic for customers.” – PRWeek
- “With over 500,000 pages, implementing SEO friendly design and architecture changes to a site like PRWeb is no small feat. Structuring the news center according to industry categories creates more of a news destination vs. a repository of press releases. Better design and content organization provides a better user experience and will attract more links.” TopRank Online Marketing (Disclosure: TopRank is both a customer and consultant to PRWeb).
- “Of course, the number of news release pick ups and the volume of traffic to sites will continue to be the criteria of success for users. It’s too early to tell how effective these changes will be, but they seem to be promising. I’m looking forward to trying the re-engineered PRWeb site with my next release, and see if I notice an uptick in responses.” The Art of Telling Your Agency’s Story
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