September 10, 2010
/ by Cision Contributor
Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. Thank goodness for online tools such as social media sites to facilitate conversation and online marketing strategies such as SEO so people can view our content. Here is a quick roundup of the latest and greatest tips for small business online marketing:
1) What is the newest in search engine optimization? Google Instant. There is a lot of hype online that the new revolutionary way to search is the “death of SEO.” Yes it is faster and more relevant (sometimes), but it doesn’t make SEO obsolete. If you haven’t gotten a chance to observe the wonder of Google Instant, here’s a basic overview and short video from the Huffington Post here.
While SEO works to push your site further up in the search results by using keywords, it worries some users that the results are different for each person based on web and Google account history. It also changes the game of the way impressions (an instance when a site appears in the displayed search results) are measured and may inaccurately boost numbers.Google doesn’t seem to be sure of the effects (both positive and negative) on SEO but we will keep an eye on the continuing developments of Instant and how it may affect online marketing in the long run.
What you should do: play around in Google Instant and learn for yourself how it works and how it predicts what you’re searching for based on your previous searches. When using SEO, double check to make sure you’re using the best keywords for your market space and observe increases or decreases in traffic or clicks – you’ll be able to adapt to the new search in no time. A well optimized site is more important than ever.
2) Social media tips for small businesses trying to market their brand online are available in this practical article from SmallBizTrends – How to make your customers swoon. An always trending topic is how to engage with current clients and prospective customers online. Being visible, reputable, reliable and most importantly, human is essential to establishing good consumer relations. In order to gain loyalty, you have to give loyalty and pay attention to what your core audience is saying—and that is a trend that will never die.
The biggest takeaways: be responsive, be relevant, and write for your audience.
3) Ah the press release. Or maybe you prefer to call it a news release, or social media release – Whatever its moniker, the fundamentals of constructing releases are the same and optimizing it is key: once released through a distribution service such as PRWeb, writing the most keyword relevant headline and using targeted anchor text is important for people to find you in search.
What’s new with releases: journalists are now more inclined to view your content if there are appropriately formatted and relevant photos or video. The world is becoming more and more visual and this small adaptation may optimize your success, especially if it is an attention grabber.
PRWeb wants to hear from you! What tips do you have for small biz online marketing from personal success or from observing the success of others?
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