September 15, 2010
/ by Frank Strong
Upwards of 70 percent HARO’s sources are small businesses. It’s a great for both small businesses and for reporters and bloggers seeking sources. HARO puts small business owners in touch with influencers directly, that is people the might not ordinarily meet.
PRWeb is also great for small business – as some of these case studies and (our bestest!) customer blog posts suggest. So, why not put these two resources together?
Well, we did just that: “How about a free press release, compliments of PRWeb and HARO,” wrote Peter Shankman on his blog earlier this week. The feedback has been great and we were able to catch up with one customer that took advantage of the offer and interviewed her by e-mail about her experience. Here’s the feedback in her words:
Jacqueline Church Simonds (@jcsimonds) submitted this release: The Mortgage Industry Secret that Prevents You from Getting a Loan
PRWeb: Have you ever used PRWeb before?
JSC: I have. I am the co-owner of Beagle Bay, Inc, a book publisher and distributor. Some years ago, we were more active in doing publicity with our books (we are no longer directly publishing books (rather we produce books on contract), and I was a PRWeb customer. When we changed business models, I no longer required the use of PRWeb.
Pyramid Quality Assurance is a start-up company that I have been working with in the capacity of media advisor. They are suitably impressed that a media release launched via PRWeb was advantageous.
PRWeb: How did you find the process of uploading the release?
JSC: I found the upload process fairly intuitive. If I had wanted to use more media tricks, those looked fairly easy as well.
PRWeb: Did you require help from customer service?
JSC: No, as I said, it was fairly intuitive. I did get a prompt from the editor that my headline was too short and un-informative, and so I changed it. Best piece of advice for the month!
PRWeb: We noticed you opted out of using multimedia – either images or video; any particular reason?
JSC: Quite frankly, lack of stuff to upload! The company is newish.
PRWeb: What results did you see from the release?
JSC: I was hoping for an interview, but that hasn’t happened. Our main interest in doing this was:
a. Increase the visibility of Pyramid Quality Assurance (for a start-up, the hardest hurdle)
b. Increase understanding of mortgage repurchase defense
c. Increase understanding of how this really unknown/secret problem is impacting the average mortgage consumer.
The IT person says the website’s page views are way up, our Google ranking is at the top, so we’re calling this a win!
PRWeb: Is there a Web placement that you like the most?
JSC: It never hurts to be on Yahoo! News. The StreetInsider blog was probably the tastiest pick-up we got.
PRWeb: How would you characterize the overall experience?
Easy. No fuss, no muss. I love the dashboard to look at metrics. I’m aware that at a higher rate I’d be able to see more, but what I can see is already pretty impressive.
PRWeb: Would you recommend others give PRWeb a try?
JSC: Absolutely. I do a lot of social media and blog tour deals for book-related things, but for real, hard-core news distribution, you can’t beat PRWeb for the leverage it gives even a small company like Pyramid Quality Assurance!
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And here are a few comments (screenshot below) we’ve spotted on Twitter (like this one via @prisus) from other customers that gave the free trial a shot. If you used the service, please feel free to sound off in the comments – and feel free to add a link to your release!
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