October 28, 2010
/ by Eric Forst
Last week I participated in the fall Digital Hollywood event in Santa Monica, CA. This event is one of the top entertainment and technology conferences in the country. I was on the Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile panel. I was joined by an amazing group of fellow panelists (William A. Lederer – Kantar Video, Charlie Rahilly – Clear Channel Radio, Craig Macdonald – Covario, Mel Carson – Microsoft Advertising, Kenneth Papagan – Rentrak Corporation, and Patrick Hayes – CSMG Global) where we addressed questions about how best to measure and quantify results from digital media and advertising.
The key takeaways from our discussion were:
Adverting and Media Spend
The questions and discussions during this panel revealed the advertising and media industry’s continued struggle to quantify and measure the value of digital media as it relates to traditional channels. I’d be interested in know how your organization is measuring your social and digital efforts – please share your thoughts.
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