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For businesses, social media shouldn’t just be a pastime

Photo courtesy of Bill_Cross via Flickr

The Social Network is the number one movie in America and chronicles the evolution of Facebook. The television show, $#*! My Dad Says is now a network television show and is based on a popular Twitter handle. Popularity on the social Web is translating into mainstream success in the entertainment world and likewise, the business realm is beginning to embrace social media as a legitimate tool in best business practices.

Presence in social media is no longer an ancillary piece of a company’s business plan. Businesses and brands have begun utilizing the social Web as a client services tool, sales device and information channel. Conversely, those brands that don’t have a social media presence run the risk of becoming disconnected from their customers and developing a reputation as a dinosaur in the world of the social Web.

At Cision, our own social media team has evolved from a crisis management squad to a fully engaged lineup of experts.  When the group was first formed in 2008, its main objective was to deal with social media fires as they happened. But since then, the social media strategy has expanded into a company blog, a Twitter handle, YouTube channel, Facebook page and participation in LinkedIn groups.

With a well researched and deep understanding of how social media presence is a full-time job, Cision decided to create just that – a position dedicated to social media oversight. I’m excited to say that I’ve been picked for this new role as social media marketing manager. Although I’ve just started, I know this role will be an opportunity to engage and interact with other people who are exploring the reach of social media and its potential.

This new role will include media outreach, acting as the community manager, overseeing social media efforts and participating in social media channel marketing. Because Cision is continually making strides toward connecting PR professionals with journalists, it’s a natural step to appoint a position as a brand ambassador on the social Web.

Our first task is giving the Cision Twitter handle a makeover. Please follow us via @cision on Twitter, give us feedback and check back often to see the exciting new endeavors we’re pursuing with social media.

My old role as the editorial director of Cision Navigator is now being handled by Jessica White, a former journalist and Cision veteran. She’ll continue to grow the Navigator’s presence as a leader in providing media industry news and insight. She will continue to maintain the @CisionNavigator Twitter handle so make sure to follow her for the latest in the industry.

Tags : social media

About Cision Staff

Cision's research staff makes over 20,000 media updates to Cision's Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.

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