Integrating Social Media With TV
Social media isn’t just for the web anymore. Now we’re seeing twitter not only on our computer screens, but on our TV screens as well when news anchors pull comments from the popular platform on subjects ranging from political opinion to citizen reports on breaking news. Enlivening newscasts with web content is just one way social media is making TV fresh and innovative—again. It’s a whole new way to market yourself or your brand.
At the Society of Professional Journalists conference this month at Planet Hollywood in Las Vegas, Etan Horowitz, Digital Media Producer for CNN International tells us how CNN integrates social media with TV and how viewers with news tips and opinions get on air:
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