SEO and Online Marketing for greater PR and Small Business Visibility

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PRWeb hosted its very first twitter chat this week and we must say it was a success! Lee Odden, CEO of TopRank Online Marketing set aside some time for us while he was at the BlogWorld Expo in Vegas to chat about SEO and online marketing for greater PR and small business visibility. I asked Lee a series of questions and even the audience got to engage with Lee and ask some questions. Below is a quick summary; to see what everyone else in the twitterverse said about the topic and questions asked, read the full transcript here.

SA: There’s lots of talk about Google Instant lately. Does it really change search engine optimization?

LO: Google Instant changes user experience more than the need for SEO. Inclusion, optimized content and links are still very important. Marketers need to know how Google Instant displays SERPs for truncated versions of their keywords, because that might reveal opportunities. Google suggest was already doing most of what will impact user experience anyway (besides the page preview).

SA: Is marketing the “new” PR?

LO: Expertise within marketing and PR are converging. PR can generate sales and marketing can generate placements. However, I don’t think marketing is going to ever replace what Public Relations does. Their outcomes of focus are distinct.

SA: What are 3 quick search engine optimization tips that anyone can do?

LO: Research keywords from customers, keyword tools, web analytics and site search. Map keywords to content for SEO. Tell IT if they don’t cooperate with your SEO change requests, you won’t buy them any more Mountain Dew. Test, test, test! Become a master of web analytics to understand how search visitors arrive, behaviors and influences on conversions. Here are 10 specific SEO tips for public relations: — I am presenting on this at PRSA in DC this weekend.

SA: What do you think are the best tools for social media marketing management?

LO: Tools are only as good as the expertise of the people using them. Here’s a list of 22 SMM tools:

SA: How does a small biz owner gain influence online? There’s lots of talk about this lately.

LO: Small business owners can be more influential with customers online by listening, participating, engaging and leading.

SA: Touchy subject: Your opinion on the “death” of the press release: is it really dead? Or just evolving?

LO: Traditional press releases as a multi-purpose tool for media coverage and SEO value is changing. With press releases as a tool, it’s all about the message, content and distribution (reach). Many companies will continue to see value from traditional press releases as long as there’s an audience for them. At same time, the growth of direct to consumer presents a huge opportunity for news release distribution to reach audiences. Any press release that’s properly optimized, includes links and is distributed via a reputable service has SEO value.

Follow in real time, join the conversation, see stats and view full transcripts of all #prwebchat tweets here

The next #prwebchat features Peter Shankman of Help a Reporter Out on November 4, 2010 from 2-2:30 p.m. ET. The topic is “Bridging the gap between PR pros/small businesses and the people they pitch.”

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