White Papers Exploring Social Media Sentiment

Today we released two white papers on the topic of sentiment.  The first paper titled, Measuring Social Sentiment: Assessing and Scoring Opinion in Social Media, written by Shawn Rutledge, Visible Director of Core Technology and Jackie Kmetz, Visible Director of Data Strategy and Product Training is about:

• Defining social media sentiment
• Exploring the complexities of evaluating sentiment analysis
• Understanding the different levels or types of evaluation

This paper also covers what sentiment means from a business perspective, how it can be used by a company looking at social media and factors to keep in mind when evaluating it.

Click here to read the paper.

The second white paper, The Visible Approach to Assessing Social Media Sentiment, written by Shawn Rutledge, Visible Director of Core Technology focuses on how Visible addresses social media sentiment through document classification using supervised machine learning.

Click here to read the paper:

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