White Papers Exploring Social Media Sentiment
Today we released two white papers on the topic of sentiment. The first paper titled, Measuring Social Sentiment: Assessing and Scoring Opinion in Social Media, written by Shawn Rutledge, Visible Director of Core Technology and Jackie Kmetz, Visible Director of Data Strategy and Product Training is about:
- Defining social media sentiment
- Exploring the complexities of evaluating sentiment analysis
- Understanding the different levels or types of evaluation
This paper also covers what sentiment means from a business perspective, how it can be used by a company looking at social media and factors to keep in mind when evaluating it.
Click here to read the paper.
The second white paper, The Visible Approach to Assessing Social Media Sentiment, written by Shawn Rutledge, Visible Director of Core Technology focuses on how Visible addresses social media sentiment through document classification using supervised machine learning.
Click here to read the paper:
Recent Posts
Cision Blogs
-
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
-
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
-
Executive Insights
Thought leadership and communications strategy for the C-suite written by the C-suite.
-
Media Blog
A blog for and about the media featuring trends, tips, tools, media moves and more.