The 15 Must-Have Holiday Gifts for This Year’s Discerning Divas
In consumer PR, getting your clients into the holiday gift guides is a major part of the game at this time of year. This year, agency Public Relation Divas took the idea one step further and used PRWeb to release a guide of their very own. The clever bit: every lifestyle brand on this must-have holiday wishlist for discerning divas is a client of the agency. As well as a smart and effective way of promoting multiple brands with clever content, it’s a great showcase of this glamorous agency’s client roster.

Christmas Decorating Trends for 2010
You don’t need an announcement to create newsworthy content. Combine a trend with some expert comment, some vivid imagery and a pinch of TV zeitgeist (in this case Mad Men), and you’ve got an engaging article – as this news release from decoration store Pink Frosting shows.

National Mutt Day 2010 Kicks Off the Holiday Season by Saving America’s Beloved Mixed Breed Shelter Dogs
Dog lovers take note: December 2nd is National Mutt Day, a day to celebrate mixed-breed dogs and maybe even rescue one from your local animal shelter. A new date on the holiday calendar? With engaging releases like this, you never know.

Boys Don’t Cry & Friends Are Throwing the Xmas Party of the Year
What do you get when you combine musicians from 80s legends Culture Club, Wham, Berlin and INXS for one night only? The party of the year, according to this release from Boys Don’t Cry & Friends. You might agree; you might not – but you’ll have an opinion either way, because this upbeat headline persuaded you to read the story.

10 Unusual Holiday Business Gifts from $10 to $90 From Sweet Assets Chocolate Gifts
It’s not the wry, economics-themed chocolate gifts we love the most about this release from Sweet Assets Chocolates – although the $90 ‘Stimulus Package’ is truly an object of wonder. No; the real stars of this release are the money-based puns. ‘Cents of humor’ indeed…

About Annemaria Nicholson

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.