November 08, 2010
/ by Cision Staff
This post was written by Erin Hoffman, a social media analyst at Cision.
The dramatic rescue of 33 trapped Chilean miners had half the world riveted to their TVs, radios and computer screens. For social media monitoring and analysis, it was an ideal case study of retweet behavior. Since they individually tweeted each rescue, we chose @CNNLive as our outlet to analyze, and gathered all retweets of their announcements. Since analyzing activity from one outlet is different than analyzing an entire conversation, the results were surprising and revealed some interesting principles.
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