Social Intelligence Webcasts Recap
Last week we hosted two live Social Intelligence Webcasts:
Understanding Sentiment Evaluation, and The Evolution of Enterprise Social Intelligence.
Understanding Sentiment Evaluation, hosted by Visible’s own Shawn Rutledge, Director of Core Technology and Jackie Kmetz, Director of Data Strategy & Product Training, presented their experiences about how understanding consumers’ attitudes, opinions, and emotional connections via the social Web can help improve your business.
The items covered included:
- What is Sentiment Accuracy
- Accuracy Calculations
- Value of Sentiment
- Sentiment Evaluation Checklist
- Tips on Business Applications
The Evolution of Enterprise Social Intelligence
In this webcast, Esteban Kolsky, author of the white paper “The Evolution of Enterprise Social Intelligence”, provided an introduction and overview of his insights regarding the change from social media monitoring to Social Intelligence, highlighting what that means for big brands and agencies alike.
Additionally, Erik Arpe, Visible’s Account Manager, presented three real world examples from FedEx—how they engage their social community to drive business value; whether that’s improved customer service, or building brand affinity. FedEx is a very astute social enterprise. They are committed to the global integration of all channels (social and traditional) to better understand their market, gain and act on competitive and brand insights, and deliver the best possible customer experience. We think you will be struck by the breadth and depth of the FedEx commitment to being a transparent social enterprise. These examples provide guidance for other companies who are embarking on their own “social” journey.
If you missed the presentation, you can download the recording here.
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