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2011 predictions: SMO, videos and mobile

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It’s the beginning of the year and that means everyone is making resolutions, coming up with predictions and trying to forecast what’s ahead in 2011. While the most exciting news is usually the most unpredictable, there are some things worth looking forward to in 2011. At CisionBlog, we’ve jolted our bloggers out of their holiday stupors and asked them to share their insights about what’s in store for 2011. Over the next week, we’ll include some insight about a particular trend to keep an eye on during 2011. Last week Heidi talked about hyperlocal, broadcast and digital education trends and Jay discussed new platforms and engagement. Today, Brandon Andersen takes a look at SMO, videos and mobile. 

SMO – The rise of Social Media Optimization
Early in 2010 we asked, “Is ‘social authority’ the next PageRank?” With the introduction of Google’s social media search results “Results from people in your social circle” and in integration of Twitter and Facebook content into the big 3 search engines, it now seems that social authority and social media optimization are indeed becoming a major factor in search engine optimization.  Look for this to continue in 2011 as search engines begin creating even more customized search results based on your circle of social media influencers.

Creating optimized videos
How do you optimize a video for search engines to find it easier?  Sure, you can use a lot of your keywords in the description of the video, but did you know that YouTube actually uses voice recognition to index what your video actually says?  It’s been doing this for a while, but as video continues its surge in popularity, creating videos with optimized scripts will become more and more important.

Optimizing for mobile search
Did you know that when you search for a topic on your mobile phone search engines will rank mobile-friendly sites higher than regular sites?  In 2011 we will see more websites become mobile friendly.  Is your blog/website mobile ready?

About Brandon Andersen

Brandon is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Webinar series, and blogs about everything from inbound/content marketing tactics to future trends in communication and technology on Cision Blog. Find him on Twitter @brandonchicago

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