Powerful Presentations at the 3rd Annual Gravity Summit
As I mentioned in my post last week, I had the opportunity to attend the 3rd Annual Gravity Summit at UCLA. Everyone from Pharma, Food , Retail, and Entertainment participated and shared some very valuable insight about social media then, social media now, and social media next.
Some of the day’s presenter highlights include:
- Simon Mainwaring, Fast Company Expert Blogger, branding consultant, author, blogger and speaker
- Brian Dresher of Mashable
- Justin Goldsborough of Fleishman Hillard
- Ramon De Leon of Domino’s Pizza
- and Visible’s own Stewart Neff
The opening remarks by Beverly Macy, CEO Gravity Summit, co-author, The Power of Real-Time Social Media Marketing set the stage for a full day of learning, including best-in-class speakers that presented on the various ways social media fits in businesses’ marketing strategies. I can’t possibly cover them all in this blog post, but here are some that really stood out for me.
In Simon Mainwaring’s (FastCompany) opening keynote, he spoke of the importance of social media connecting on the following six levels:
- One to one
- Across platforms
- Between consumers and brands
- Between private sector and governments
- Between real and virtual worlds
Some other great takeaways from Simon’s presentation include the following on how to get brands to respond:
- Focus on sustainable business practices, not short term results
- Demonstrate leadership and commitment
- Collaborate to advance progress
- Enlist consumers as partners allowing them to co-author the brand’s story
- Build social capital, not just financial capital, through work that is meaningful to consumers
- Invite consumers to elect them every day
- Partner with consumers to become a third pillar of change
And Simon nailed it on the head for me when stated that the best hope for business is the business of hope. If you go to work for your community, they in turn will go to work for you!
In Brian Dresher’s (Mashable) presentation, he talked about the important keys to delivering information in real-time:
- Maximize distribution platforms for delivering content
- Become real-time resource for your audience
- Measure effectiveness of your real-time efforts and adjust accordingly
- Adapt to evolving social channels
Brain also reminded us of the day when people used to hide their identity (and email) from the internet. Now people want to be out there, they want to be identified with. It’s about “find and be found”. There’s too much information out there to not share.
Justin Goldsborough, Fleishman Hillard
Justin’s session focused on the importance of educating clients on social media and how it’s implemented effectively across all industries. Justin suggests a few things to get started in your social media initiatives:
- Revisit your social media objectives and ask how social media can help you reach them.
- Make a new connection via social media, and talk to him/her about something other than business.
- Search your brand on Twitter and Facebook.
- Start looking at our job, or work you do, through a customer journey mindset. Customers are, after all, more influential about your brand.
Ramon De Leon, COO, Domino’s Pizza
And I think my favorite speaker of the day was Ramon De Leon, COO of Domino’s Pizza. Ramon came dressed in his Domino’s uniform, and ran from the back of the room to the stage with such enthusiasm, that I knew it would be a great presentation. Not only was Ramon dynamic in his delivery, but he embraces social media in such a way that allows him to connect passionately to his customers, and deliver great customer service.
Ramon says to be real, be accessible, and be transparent. That’s his goal, anyway. He says that a business without customers is just a company. He likes to dance with his customers, and says that you have to be a part of the conversation, or start one.
“Your brand isn’t what you say about it, it is what other people say about it.”
Here’s a great story on Ramon. I think he’ll inspire you, too.
Stewart Neff, Visible Technologies
Our own Stewart Neff showcased use case examples of how social channels, like Twitter, can garner goodwill with customers and the Twitter community. He also talked about the importance of “conversation”:
- FIND where conversation is happening: listen, learn, and socialize.
- LISTEN in conversations with customers.
- ENGAGE new conversations and build communities around passion points.
I learned so much at Gravity Summit, I’m so glad we could be part of such an informative social media event.
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