Implementing True Measurement: An Earned Media Management Strategy Learn More

Social Media Monitoring of the HARO call

PRWeb and HARO are both services of Vocus, which also develops and commercializes social media monitoring software.  We also use it to track our own coverage in news, blogs and social media and we thought it would be fun to show some of the reporting stemming from the recent HARO teleconference, which Stacey summarized yesterday.

Volume and Tone
Overall there were about 200 tweets from stemming from the call.  You can see in the screenshot below, the feedback was fairly positive with about, like this post by @SandyDunwoody.  We use NLP (natural language processing) technology to “tone” coverage positive negative or neutral.

What did attendees Tweet about?
Pitch, pitching and pitches come to mind.  The Word Cloud below analyzes the language attendees used to talk about the call on Twitter.   The larger the word, the more frequently it was used, which makes it easy to understand why the words “HARO” and “HAROcall” are so large.  Now imagine if you were Verizon Wireless, who is about to launch an iPhone.  Just like this tag cloud tells us what people words people used to describe the HARO call, this word cloud would tell Verizon what words the social community was using to describe their product.

Influential Tweeters
There’s a science to influence.  We wrote a whole study about it with Brian Solis that’s available for free on SlideShare: (Influencer Grudge Match: Lady Gaga vs. Bono).  Vocus has an algorithm that analyzes several factors including in determining “influential Tweeters.”   Among the more important factors?  Relevancy of the Tweets and propensity to be ReTweeted. Here’s a look at some of the people Vocus Social Media Monitoring spotted on Twitter.

If you enjoyed this post, you might also like:
7 Creative Marketing Ideas for Small Business

Tags : social media

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.