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Webcast Series Featuring Vail Resorts, Forrester Research and More – Now On-Demand!

In last week’s blog posts, members of my team recapped their sections of our first Webcast kicking off 2011 with Social Resolutions.


Since then we have featured several great Webcasts on social intelligence, and a wealth of information was shared in each of them. Don’t worry if you missed the live presentations – the recorded versions are now available so you can listen in at a time convenient for you.

Here’s the list from Visible’s Webcast archive:

Best Practices for Analysis and Reporting in Social Intelligence

Presented by Visible’s own Carly Wilcox, Manager, Professional Services

Setting goals, measuring progress, evaluating results. These are essential elements of meeting business objectives, and social Intelligence can help you get there. Whether your goals relate to brand management, customer intelligence, or social servicing goals, social intelligence analysis and reporting can give you the information you need to make your goals—and your measurements—meaningful for your business.

In this Webcast, Carly demonstrated reports that can help you both set goals and measure real business value from your social investments. You’ll also see how you can share that learning broadly across the enterprise.


Science/Analytics Drive Business Value from the Social Web

Presented by Visible’s Engineering trio of Enrico Montana, Shawn Rutledge, and Cliff Mosley

Businesses are turning to social media to reach—and understand—their customers. But what are the business results?

We believe that 2011 will bring a new set of users to social media: the people who use business intelligence to gain insight about customers, markets, and business decisions. For business analysts, financial analysts, customer intelligence professionals, or others engaged in business intelligence, this is a time to understand the possibilities of social media analytics.

In this Webcast, our team of scientists, software engineers, and product managers shared their insights about how analytics will play an increasingly important role in deriving enterprise value from social initiatives.

Vail Case Study: Social Influence Strategy and Location-Based Applications

AMA-sponsored webcast with special guest speaker, Mike Slone, Interactive Director at Vail Resorts

Vail Resorts is one of the most innovative and committed companies we work with. In this Webcast see what they’re doing with social media, and hear their insights about how to be a successful social company.

Socializing has always been a part of mountain experiences. Ever since Vail opened 50 years ago, people have been talking about their ski runs, telling tall tales, and creating memories and shared experiences with friends and family. Fast -forward 50 years, and people are still telling the same ski stories, but they’re using new digital channels, including social media, to share the stories with a larger audience.

During this Webcast, Mike talked about why these stories are important to Vail Resorts and how Vail is using them to create an authentic social presence. You’ll also learn more about the Vail Resorts social influence marketing strategy and how they empowered their entire company by creating a location-based marketing application, EpicMix.

This is a fun one – you’ll definitely want to tune in!


Social CRM: Beyond the Buzzword and into Action

Special guest speaker, Zach Hofer-Shall, Forrester Research, and Visible’s own, Mike Spataro, VP of Enterprise Client Strategy

We’ve been hearing so much about social CRM—it seems to be one of the buzzwords of the moment. And so we have to ask: how much is hype, and how much is real? Can it deliver on the expectations? As marketers, we need to eliminate the hype and determine how—or if—social CRM is relevant to our 2011 strategies.

In this Webcast, Zach Hofer-Shall, Customer Intelligence Analyst at the independent research firm Forrester Research explored:

  • The business cases for social CRM
  • The difference between social marketing and social CRM
  • Ways social CRM and customer support can work together
  • The technologies that enable social CRM



Then, Mike Spataro, followed with a case study that showed social CRM in action.


I hope you enjoy watching these informative Webcasts. Feel free to invite your colleagues to watch them, too.

Tags : social media

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