Social Intelligence: The Next Frontier
Today, WOMMA (Word of Mouth Marketing Association) featured our CMO, Debbie DeGabrielle and her perspective on Social Intelligence as the next business frontier on their “All Things WOM” blog. Below is an excerpt from this post as well as a link to the full commentary.
“To create a stronger business that is able to better respond to market needs, a growing number of marketers are leveraging Social Intelligence to better understand where, when and how to reach their target audiences. Forrester defines Social Intelligence as, ‘the concept of turning social media data into actionable marketing and business strategy.’ Social Intelligence, in particular, can be transformative for business. It’s what a company needs to maintain meaningful, productive relationships with not only current and potential customers, but also employees, partners, and any other relevant group interacting with the organization – as well as with each other – through social channels.”
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